eLearning for Client Education

I have talked about the advantages of such approaches previously. Learners get exactly the support they need, on the job, at the point of need. They are therefore motivated learners and more likely to remember what they learn because they are applying it right away. These embedded supports save organizations a lot of time and money in organizing and running one-size-fits-all in-person training sessions. It is much like having a colleague at your side who can guide you through a process as you do it.
This got me thinking. Why couldn't these same approaches that are used to support staff training also be used for client (or potential client) education?
There have been many occasions lately when I thought that my experience as a consumer would have benefited greatly from eLearning. Here are three examples.
The Three Pound Manual
Why does anything come with a manual anymore? These things are usually written in dense, lengthy and impenetrable technical jargon that few can understand and fewer still have the stamina or time to get through. I usually make it to page 6 by the time I nod off. Why not just create easy-to-understand online tutorials, rich in graphics and animations that walk users through a step-by-step process of getting their newly purchased appliance, computer peripheral, cell phone, camera, etc. to work as it should?
Energy Economics 101
We have experienced some de-regulation in the energy sector (Ontario, Canada) over the last few years. I have had a parade of people coming to my door trying to convince me that their fixed-rate plan for natural gas or electricity was the way to protect myself from the vagaries of floating prices. There are real problems with this approach. #1) The people they generally send around to do this are singularly unprepared to really explain, in a convincing fashion, the benefits of their approach. #2) My doorstep is not the place I like to make these kinds of decisions, particularly as I am shivering while someone goes into a rather lengthy pitch. If one of these energy providers really wants to make their case, send me a link to a well-thought-out online tutorial that clearly lays out why you think your plan is the best, is backed up by some independent research, and has some actual case studies and testimonials to prove your point. And why not add in a little interactive tool that lets me compare various scenarios as commodity prices go up and down? Then you just may get a sale.
Retirement Planning 101
I received an email from my bank recently warning me of the dire consequences of not setting aside enough for my retirement. They provided a link back to their website, saying that I would find all the answers there to the "real facts" of what was required to ensure that my twilight years are spent in comfort and not squalor. What a disappointment. The link took me to some static web pages and a few downloadable PDF files that were really no different from the printed material they sent me previously in the mail that I threw away. What a wasted opportunity. Why not provide interactive tools that let me determine my financial net worth and do calculations on various financial scenarios into the future? This is how I will learn about retirement planning. And, in doing so, I very well may be predisposed to buying some of your financial products. But don't just send me links to digital versions of what I have already received from you. You're wasting my time.
If anyone has come across really good examples of online client education, please let me know. I would be really interested in seeing these, and sharing these with some of the companies trying to win my business.
(And if you are looking to use eLearning for your own client education initiatives, you know where I am.:))
5 Comments:
Hi
I am from South Africa and i am very involved in e-learning. I am trying to get good ideas to implement in our emerging e-learning market. Thanks for great ideas and thoughts.
Thanks for your kind words Hazel...Rick
This comment has been removed by the author.
Very good points. I think E-Learning has so much more potential. I'm really enjoying working in this field and watching it progress. Check out www.mindleadersuk.com or leave your comments at www.mindleaders.blogspot.com
情趣用品,情趣用品,情趣用品,情趣用品,情趣,情趣,情趣,情趣,情人歡愉用品,情惑用品性哥,情人用品性哥,情趣用品,AIO交友愛情館,情人歡愉用品,美女視訊,情色交友,情人用品性哥,視訊交友,辣妹視訊,美女交友,性愛,嘟嘟成人網,按摩棒,震動按摩棒,微調按摩棒,情趣按摩棒,逼真按摩棒,G點,跳蛋,跳蛋,跳蛋,性感內衣,飛機杯,充氣娃娃,情趣娃娃,角色扮演,性感睡衣,後庭區,SM,潤滑液,情趣禮物,威而柔,香水,精油,芳香精油,自慰,自慰套,性感吊帶襪,情趣用品加盟,情人節禮物,情人節,吊帶襪,辣妹視訊,美女交友,情色交友,成人交友,視訊聊天室,美女視訊,視訊美女,情色視訊,免費視訊聊天,視訊交友,視訊聊天,AIO交友愛情館,嘟嘟成人網,成人貼圖,成人網站,AIO交友愛情館,情色,情色貼圖,情色文學,情色交友,色情聊天室,色情小說,七夕情人節,色情,A片,A片下載,免費A片,免費A片下載,情色視訊,情色電影,色情網站,辣妹視訊,視訊聊天室,情色視訊,免費視訊聊天,視訊聊天,美女視訊,視訊美女,美女交友,美女,情色交友,成人交友,自拍,本土自拍,情人視訊網,視訊交友90739,生日禮物,情色論壇,正妹牆,正妹,成人網站,A片,免費A片,A片下載,免費A片下載,AV女優,成人影片
Post a Comment
<< Home